June 15, 2013
Dear respondents,
My name is EMILY
Goh Yee Ming (egym83@gmail.com ),
a distance-learning student of Bulacan State University, Phillipines. I am currently pursuing my PhD supervised by
Dr Ian Mackechnie, who may be contacted for verification purposes at the email ianmmac2004@yahoo.com.au . My research thesis is entitled ‘Investigating
Online Shopping Attributes for the Disabled’.
I, myself, am
also disabled and I believe as time passes, age and circumstances may catch up
to cause many previously abled people to fall into this category as well. For example, the need to use a cane or
walking frame for support falls into my category of a ‘disability’. Therefore, recognizing the importance of this
group, my research is aimed at benefitting this particular category of
individuals that have received less attention all this while.
I would truly appreciate
your kind and generous assistance in aiding by answering my survey. I understand that not everyone has access to
a scanner to scan their result so by responding in email as below is also accepted:
Example: A.a:
XX department of YY Hospital or A.b: email, China
1.
a
2.
a
3.
c
and so forth until question 30
Kindly
select which language version of the questionnaire you are more comfortable in
answering.
My thanks and gratitude to
you for sparing some of your time in contributing to my research and expanding
knowledge in this field.
All information
and data will be kept strictly confidential and the identity of all
participants will be kept strictly anonymous.
Sincerely,
Emily
A. Mode of
survey:
„ a. Physical, Please state
location:………………………………………………………
„ b. Online, Please state country and
mode of communication (ex: email, Australia):……………………………………………………………………………………..
GENERAL
1. Please
classify the type of disability you suffer from.
„ a. Physical (Please
specify:……………………………………………………………………….)
„ b. Psychological (Please
specify:………………………………………………………………)
2. Was the disability acquired?
„ a. Yes
„ b. No. (Please proceed to Question 4)
3. How long has your condition been this way?
„ a. Less than a year
„ b. More than a year, but less than 5
„ c. More than 5 years
4. In your
opinion, does your disability hinder you from performing daily tasks?
„ a. Yes
„ b. No (Please proceed to Question 6)
5. Does this
include shopping for necessities?
„ a. Yes
„ b. No
6. What type of hindrances do you face when
shopping?
„ a. Physical (ie: can’t reach, no
transport, can’t get up the stairs, migrane, vertigo)
„ b. Psychological (ie: don’t know what
to buy, can’t decide where to go, need the opinion of others in making any
purchase, language barrier)
7. Do you feel more can be done by marketers to
cater to the needs of the disabled?
„ a. Yes
„ b. No
8. Have you heard of online shopping like
Groupon, Living Social, Dealmates, Amazon, eBay?
„ a. Yes
„ b. No (proceed to Question 11)
9. Have you ever performed, or requested someone
to make an online purchase for you?
„ a. Yes, on my own.
„ b. Yes, through a family member or
friend.
„ c. No, but wouldn’t mind trying.
„ d. No, not interested. Please
continue to Question 11.
„ e. No, no access to the internet or
credit card. Please continue to Question 11.
10. Was your purchase satisfying (ie: did it meet
your need(s)?)?
„ a. Yes
„ b. No. Please elaborate…………………………………………………………….
11. Do you feel internet marketing benefits you,
as a disabled?
„ a. Yes
„ b. No
12. Would you like to be more independent in
life?
„ a. Yes
„ b. No (Thank you for your time)
13. Do you feel the internet can assist you to be
more independent?
„ a. Yes
„ b. No. Please elaborate……………………………………………………………………..
14. Do you have access to a computer or
smartphone?
„ a. Yes
„ b. No (Please proceed to Question 17
)
15. What difficulties do you face when using a
computer?
„ a. Hands trembling
„ b. Visual problems
„ c. Language barrier
„ d. Bad back, can’t sit for long.
„ e. Others, please specify:…………………….……………………………………………….
16. Are you willing to make changes in your daily
routine to reduce these difficulties (eg: use the computer for shorter periods
to avoid back pain, perhaps use a touch-screen computer to reduce trembling
problems when handling a mouse, etc)?
„ a. Yes
„ b. No (Please proceed to Question 20)
17. Are you willing to learn how to use a
computer and the internet to be more independent?
„ a. Yes
„ b. No (Please elaborate:…………………………………………………………………………...
18. If educational classes were provided in
teaching you how to use a computer, would you be willing to learn?
„ a. Yes
„ b. No (Please elaborate:……………………………………………………………………………
19. Would you feel more encouraged if marketers
worked together with you in making your internet experience easier for you (eg:
they make their sites more user-friendly for the computer illiterate, provide
audio and visual instructions online)?
„ a. Yes
„ b. No (Please elaborate:………………………………………………………………………..
20. Would government commitment in aiding the
disabled move towards the internet era further encourage you?
„ a. Yes (Please elaborate:…………………………………………………………………………
„ b. No
THRUSTWORTHINESS
21. Does a
company’s image play a role in whether you are willing to shop on their
website?
„ a. Yes
„ b. No
22. Do you feel
a friend’s reference or advertisements can influence your buying habits
to purchase online?
„ a. Yes
„ b. No
23. How much
does the degree of secure data management affect your chances of making an
online purchase?
„ a. Highly likely
„ b. Neutral
„ c. Doesn’t affect me
24. Does the ability to interact (ie: communicate
with the seller) influence your chances of making an online purchase?
„ a. Highly likely
„ b. Neutral
„ c. Doesn’t affect me
PAGE
CLARITY & SITE ARCHITECTURE
25. Does a website’s design and appearance
influence your chances of making an online purchase?
„ a. Yes
„ b. No
26. How much does a websites functionality and
user-friendliness influence your chances of making a purchase (ie: very user
friendly, does not hang, ease of navigating etc)?
„ a. Very much
„ b. Neutral
„ c. Not much
MARKETER
INFORMATIVENESS
27. How much does information accuracy about a
product influence your purchasing power online?
„ a. Very much
„ b. Neutral
„ c. Not much
28. Does aesthetic appeal (ie: how beautifully a
product is portrayed online) affect your chances of making a purchase?
„ a. Very much
„ b. Neutral
„ c. Not much
29. Does the physical condition of the company
influence your chances of making an online purchase (ie: you feel more
confident seeing pictures of the actual company you are buying from online?)?
„ a. Very much
„ b. Neutral
„ c. Not at all
30. How much importance does after sales service
„ a. Very much
„ b. Neutral
„ c. Not much
Thank
you for your time!!!
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